Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, hiring a professional to engage in SEO Services or optimizing your own website might cost you thousands of dollars if you hire the wrong person or you are not skilled in this area and you make a mistake.
The Paradox Of Hiring An SEO vs DIY SEO
Assuming that you have a basic understanding of what SEO is so from an agency perspective I want to let you know why SEO costs so much. First, SEO is very time consuming and it should be. There are endless agencies that offer extremely low cost SEO campaigns but their results are sub-par.
We at BAI Digital have lower cost SEO solutions for smaller businesses but generally we only offer that to low-medium competition local SEO campaigns. For example, high cost SEO campaigns are necessary for tradesmen, medical offices and services, and financial services.
DIY SEO Hacks
But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And often I have found that they offer advice that will either get you banned, outdated or that is in-effective.
Off-Page SEO Optimization
One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.
Leaving Relevant Comments On Similar Niche Related Blogs
This often is abused by spammers but is a great tactic to get relevant traffic to your blog. Post a inspiring and nice comment on the article and watch how the traffic sprinkles in and who knows maybe you will get some subscribers to your own website. This also helps with the authority that your website has if you have links from relevant blogs back to your website even though most website’s links are no-follow(meaning they don’t pass on ranking power).
On-Page SEO Optimization
Write or acquire key word rich articles on high traffic
Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact.
Just don’t stuff your articles with keywords that even idiots would get bore of reading them. We get it, we are all human and want to see the fruits from our labor right away. Always remember quick SEO results don’t always last long, it takes time to rank a website, but when you do it right the results snowball. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.
Catchy Domain Name
What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.
There are also SEO benefits to including the industry you want to optimize for in the domain name. If your a plumber including plumbing in the domain name gives you some authority when it comes to ranking for anything plumbing related. There are other factors that go into this but this is the first step.
Organize your site navigation
Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.
Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.
Another large trend is that websites need to start answering questions rather than displaying information. By answering questions you are ensuring that your website is optimized for voice search in search engines.
It is always best to consult with an SEO professional before attempting to do your campaign on your own. There are things that they will know to do and what not to do and all the little nuisances of getting traffic to a website.