How Long Does It Take To Rank In Google

SEO Agency
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Odds are if you are reading this you are most likely a business owner or an employee that is hoping to learn more about SEO. If my intuitions are correct, you maybe want to “know how long is it going to take for this SEO campaign to work?” You might even be wondering if you have a new website “How long will it take for my website to show up in google.” If you are asking yourself this question you came to the right place.

Credible SEO Agencies, will tell you the average time for websites to rank a website using SEO best practices is about three to six months. That’s right – jumping to the front of Google’s results usually takes between 90-180 days, depending on the competitiveness of your industry and popularity of your keywords. Using a talented SEO consultant your results at 6 months should be considerably less than what you’re getting at 12 months and 24 months due to growth of your online presence.

Be sure to adequately research the companies that you are intending to use before signing a contractor for SEO Services. Contracts usually are 6-12 months and if they are an amateur they may either, ruin your website, ruin your results, or get your website de-indexed

Increasing Your Competence Of SEO

In an effort to increase your competence of SEO, there are essentially two parts to SEO. The first part is On-Page SEO or it can also be known as On-The-Page-SEO, this type of SEO campaign is known is everything that happens on the website. Off-Page SEO or Off-The-Page SEO is everything that happens off the web-page that effects the website’s rankings. As simple as this sounds, there are over 200 known SEO ranking factors that go into getting a website to be displayed in the SERP (Search Engine Results Page)

The many Elements Of SEO

You might be wondering how long will it take for SEO to work on my new SEO Campaign? Well according to search engine land here are the various factors that go into on page and off-page SEO.

You need to understand that SEO is a process, that takes time and testing. There is no magic formula to ranking a website in google and depending on the difficulty of the keyword it could be a few days or a few years.

Steps To Prepare Your Website For Ranking In The Search Engines

Familiarizing yourself with the field of SEO with a few of the top resources, will help you to make a better decision regarding your SEO campaign. Here are some of the top SEO resources for beginners:

These two SEO resources will help you familiarize yourself with SEO and what it takes to rank. While all this information can be overwhelming the field in itself is a science. There is no exact formula there are just educated hypothesis of what has worked in the past, with some insights and hints from Google into how they rank web properties.

Beware Of Doing Your Own SEO

So this is the part where I scare you, the lines are very skewed when it comes to what will get you banned and what won’t. You can try and shortcut the process to get results, but be aware that in the future you may get wacked with a penalty. We recommend that you have a professional work on your campaign rather than attempting to do it yourself, here are the reasons why:

  • Doing the wrong things to get your property ranked can get you banned from Google. Yes, they will de-index your website from their search engine.
  • Messing up your website’s SEO can cost you a lot of money to fix and if you are already ranking for terms this could effect those rankings and you might not even be aware of it.
  • You are wasting time and loosing money, world class SEO Services will get you results and guide you in the right direction to get a profit on your SEO campaign.

At the end of the day, according to Google all SEO activities would be considered attempting to manipulate the search engines is worthy of a penalty. Yet, SEO and SEM (Search Engine Marketing) is a multi-billion dollar industry. Things to stay away from if you plan on doing your own SEO or if you are hiring someone:

  • Stay away from people that use PBNS.
  • Automated SEO Software.
  • Will only write blog posts on your website and that is their SEO plan.
  • Buying links from some guy on the internet.
  • Links from pornographic, gambling, illegal stuff or really spammy forums.
  • Avoid overusing the same types of backlink.

How Does SEO Work?

How Long Will It Take For My Website To Rank?

Search Engine Optimization is almost like a digital popularity contest. The 10 websites on the first page are all competing for your click, the best results get listed at the top. Google makes it’s money by making search that what the search is looking for is at the top of the search results, if the user experience is bad then they will use a different search engine. Therefore, google has the aforementioned ranking factors that are used to screen website based on a variety of factors.

Some ranking factors are however more significant than others. Content that is optimized, site structure, social interaction and links are the a few of the biggest ranking factors. Even though this is a very simple answer it is far more technical, has a lot more nuances, and is far more complicated.

How Long Does It Take For SEO To Work?

So either a SEO agency pitched you their campaign, or you are just wondering how long will it take to get your website to show up after you optimized and you asked yourself “how long does it take for SEO to take effect on a website?” I will be boring this statement from accounting and bringing it into marketing, “It depends.” Typically a skilled SEO can rank your website for the majority of search terms that are targeted in your campaign in about 3 months. This however is contingent upon the keyword difficulty of the target keyword as well as your website design.

What types of websites work the best for SEO? The most used platform for website design is wordpress, while it is the most used there have been a ton of security vulnerabilities and issues that can arise from these types of websites. From our own testing the best websites that perform the best in SEO campaigns are custom coded static websites, while this is really expensive if you are in a highly competitive industry this may be the best option. WordPress websites still do perform well, this blog/website was built on wordpress. To put it very simply, it just takes times, effort, and lots of patience.

A Few Answers To Commonly Asked Questions

How long does it take to get the effect of a backlink to my website? 

Short blog posts or pages with very little content take a long time to get, so if it is a short blog post or a social profile it may take weeks if not years to show up unless you index the website.

What is indexing a website mean?

The term indexing, indexed, or index just means that google has crawled the website and placed it into the SERPs

What are Backlinks?

Backlinks are basically hyperlinks from one website to another. Due to the nature that people usually only link from their website to another credible source, backlinks are one of the top ranking factors according to Google.

What is Anchor Text?

The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. An example of this would be internet marketing the text “internet marketing” is the anchor text, the link + anchor text would be considered a backlink.

How Do I get Backlinks?

Backlinks are earned by writing incredibly compelling content then reaching out to other website owners that are in the same niche or something similar and asking if they would either link to your website in a blog or you could post a blog on their website as a guest post. From our testing blogs and articles seem to be the best way to rank for your target keywords. Stay away from automated tools and Private Blog Networks, or comment spam for backlinks. This is the quickest way to land a penalty.

How To Hire A Good SEO Agency

A good SEO agency will do an in-depth analysis of your competitors SEO for your targeted keywords to help you better understand the ranking process and a timeline. If you are doing it yourself or attempting to educate yourself further. Here are the top factors you need to assess to understand how long truly it will take to rank your website for your target search term:

On-Page Analysis Factors:

  • Site Structure / Site Architecture (Is their content silo-ed and what is their internal link structure)
  • What Is The Length Of The Content?
  • What Is the Authority of The Domain? (Not to be confused with Moz’s DA metric)
  • What does the on-page SEO look like?

Off-Page Analysis Factors:

  • How many backlinks does the page have as well as the entire website and what are the quality of those links?
  • Are they using blackhat techniques to rank a website?
  • Are they using PBNS?
  • Do they have links from other top industry experts?

Understanding The Keyword Difficulty Of Your Search Term

People tend to search for “Industry or Service + City” utilizing free tools such as google keyword planner or ubersuggest to do your homework on your keyword. This will pull up your top competitors to do analysis on. Higher volume keywords tend to be more competitive than lower volume as well as long-tail keywords tend to be easier to rank than shorter keywords. Knowing what your ideal goal is and expressing your expectations to your SEO consultant will help you better understand the campaign and the results.

Analyzing The On-page Ranking Factors For Your Competitors

Site Structure / Site Architecture (Is their content silo-ed and what is their internal link structure)

Site Structure or also known at times as Site architecture is the way in which a website is laid out. There are good ways to lay out a website and horrible ways to lay out one. Without going into too much depth on this topic, just make sure that each page in someway links to another page and that there are no pages that do not in one way or another link together. See the below picture to get an idea of an ideal site structure:

How Long Does It Take For SEO To Work

What Is The Length Of The Content?

Content is increasingly becoming a factor from what we are seeing, when ranking websites. The better quality content the better and easier a website ranks. If the website does not have enough content it will not get indexed or it will not rank in an ideal place.

What Is the Authority of The Domain? (Not to be confused with Moz’s DA metric)

There are many ranking factors that come into play to determine the authority that a website has when it comes to it’s ability to rank pages for certain keywords. We do see that website’s with higher authority tend to rank better than websites without it. This being said there are many SEO tools that claim to have propertiery metric that are “similar to google metrics” but at the end of the day google’s algorithm for how it ranks websites it unknown, but there are some clues to consider such as. Is the website an authority in its space and is it getting traffic, if so the link to your website from there will be worthwhile, especially if it is niche related.

What does the on-page SEO look like?

The competitors on-page SEO such as headers, meta description, img alt text, content length, keyword density, exact match keywords, and other things come into play when you are attempting to out rank them for certain keywords. Check to make sure you are checking the boxes to rank for the keyword you want.

Analyzing Your Competitors Off-Page Ranking Factors:

  • How many backlinks does the page have as well as the entire website and what are the quality of those links?
  • Are they using blackhat techniques to rank a website?
  • Are they using PBNS?
  • Do they have links from other top industry experts?

Other Blogs You May Like:

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How To Improve Your Internet Marketing

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Sacramento SEO

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